Update Improvements to the donation process authored by sajolida's avatar sajolida
...@@ -238,10 +238,10 @@ Conclusions: ...@@ -238,10 +238,10 @@ Conclusions:
- Protection from oppressive governments and persecution (18) - Protection from oppressive governments and persecution (18)
- Liberty and freedom of speech (16) - Liberty and freedom of speech (16)
<h1 id="donate">Improve /donate (#17697)</h1> <h1 id="donate">Improve /donate (fundraising#17697)</h1>
Since we won't do usability tests and to avoid a situation à la Since we won't do usability tests and to avoid a situation à la
#16830, we will limit our changes to: fundraising#16830, we will limit our changes to:
* Things we agree on easily * Things we agree on easily
* Research-based recommendations from experts * Research-based recommendations from experts
...@@ -253,7 +253,7 @@ Ideas: ...@@ -253,7 +253,7 @@ Ideas:
* Improve "How we spend our money" to tell more about the impact. * Improve "How we spend our money" to tell more about the impact.
* Improve the headline. * Improve the headline.
<h1 id="thanks">Rewrite /donate/thanks and /donate/canceled (#17701)</h1> <h1 id="thanks">Rewrite /donate/thanks and /donate/canceled (fundraising#17701)</h1>
These pages look crap and we don't spend time on them because we don't These pages look crap and we don't spend time on them because we don't
see them ourselves. But I think that they are critical and low-hanging see them ourselves. But I think that they are critical and low-hanging
...@@ -272,11 +272,11 @@ improvements while keeping them cheap. ...@@ -272,11 +272,11 @@ improvements while keeping them cheap.
<h1 id="ab">A/B testing during the campaign (if needed)</h1> <h1 id="ab">A/B testing during the campaign (if needed)</h1>
Like I did for #16830, we could do more such things Like I did for fundraising#16830, we could do more such things
during the campaign. For example, we could test different images, text, during the campaign. For example, we could test different images, text,
or controversial changes. or controversial changes.
<h1 id="buttons">Analyze the results of the A/B testing on frequency buttons (#16830)</h1> <h1 id="buttons">Analyze the results of the A/B testing on frequency buttons (fundraising#16830)</h1>
Compare the conversion rates between Tor Browser, Tails, and mobile. Compare the conversion rates between Tor Browser, Tails, and mobile.
I'll be analyzing logs when looking at the results of the A/B testing on I'll be analyzing logs when looking at the results of the A/B testing on
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