Update Improvements to the donation process authored by sajolida's avatar sajolida
......@@ -125,13 +125,13 @@ Questions:
* I use Tails myself
* I want other people to be able to use Tails
| | |
|--|
| Myself | 22% |
| | 6% |
| | 30% |
| | 16% |
| Others | 25% |
| | |
|--|
| Myself | 22% |
| | 6% |
| | 30% |
| | 16% |
| Others | 25% |
Average: 3.1
......@@ -163,13 +163,13 @@ Questions:
1. **How many times a year would you like to receive information from us?** (5-point Likert scale)
| | |
|--|
| 1 | 0% |
| 2 | 0% |
| 3 | 31% |
| 4 | 25% |
| 5 | 44% |
| | |
|--|
| 1 | 0% |
| 2 | 0% |
| 3 | 31% |
| 4 | 25% |
| 5 | 44% |
Average: 4.1
......@@ -217,13 +217,13 @@ Conclusions:
awareness.
* We should write a newsletter to donors half-way through the year or when we
have major improvements. ([[!tails_ticket fundraising#17703]])
have major improvements. (fundraising#17703)
* Adding an opt-in mechanism for our newsletter would allow us to be less shy
to write them. ([[!tails_ticket fundraising#17702]])
to write them. (fundraising#17702)
* LimeSurvey is more convenient to send mass emails to donors.
([[!tails_ticket fundraising#17704]])
(fundraising#17704)
* We should communicate more about the impact of donations and how we spend
the money.
......@@ -238,10 +238,10 @@ Conclusions:
- Protection from oppressive governments and persecution (18)
- Liberty and freedom of speech (16)
<h1 id="donate">Improve /donate ([[!tails_ticket 17697]])</h1>
<h1 id="donate">Improve /donate (#17697)</h1>
Since we won't do usability tests and to avoid a situation à la
[[!tails_ticket 16830]], we will limit our changes to:
#16830, we will limit our changes to:
* Things we agree on easily
* Research-based recommendations from experts
......@@ -253,7 +253,7 @@ Ideas:
* Improve "How we spend our money" to tell more about the impact.
* Improve the headline.
<h1 id="thanks">Rewrite /donate/thanks and /donate/canceled ([[!tails_ticket 17701]])</h1>
<h1 id="thanks">Rewrite /donate/thanks and /donate/canceled (#17701)</h1>
These pages look crap and we don't spend time on them because we don't
see them ourselves. But I think that they are critical and low-hanging
......@@ -272,11 +272,11 @@ improvements while keeping them cheap.
<h1 id="ab">A/B testing during the campaign (if needed)</h1>
Like I did for [[!tails_ticket 16830]], we could do more such things
Like I did for #16830, we could do more such things
during the campaign. For example, we could test different images, text,
or controversial changes.
<h1 id="buttons">Analyze the results of the A/B testing on frequency buttons ([[!tails_ticket 16830]])</h1>
<h1 id="buttons">Analyze the results of the A/B testing on frequency buttons (#16830)</h1>
Compare the conversion rates between Tor Browser, Tails, and mobile.
I'll be analyzing logs when looking at the results of the A/B testing on
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