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Update Improvements to the donation process
authored
Mar 09, 2021
by
sajolida
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Improvements-to-the-donation-process.md
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@@ -125,13 +125,13 @@ Questions:
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@@ -125,13 +125,13 @@ Questions:
*
I use Tails myself
*
I use Tails myself
*
I want other people to be able to use Tails
*
I want other people to be able to use Tails
| | |
| | |
|--|
|--|
| Myself | 22% |
| Myself | 22% |
| | 6% |
| | 6% |
| | 30% |
| | 30% |
| | 16% |
| | 16% |
| Others | 25% |
| Others | 25% |
Average: 3.1
Average: 3.1
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@@ -163,13 +163,13 @@ Questions:
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@@ -163,13 +163,13 @@ Questions:
1.
**How many times a year would you like to receive information from us?**
(5-point Likert scale)
1.
**How many times a year would you like to receive information from us?**
(5-point Likert scale)
| | |
| | |
|--|
|--|
| 1 | 0% |
| 1 | 0% |
| 2 | 0% |
| 2 | 0% |
| 3 | 31% |
| 3 | 31% |
| 4 | 25% |
| 4 | 25% |
| 5 | 44% |
| 5 | 44% |
Average: 4.1
Average: 4.1
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@@ -217,13 +217,13 @@ Conclusions:
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@@ -217,13 +217,13 @@ Conclusions:
awareness.
awareness.
*
We should write a newsletter to donors half-way through the year or when we
*
We should write a newsletter to donors half-way through the year or when we
have major improvements. (
[[!tails_ticket
fundraising#17703
]]
)
have major improvements. (fundraising#17703)
*
Adding an opt-in mechanism for our newsletter would allow us to be less shy
*
Adding an opt-in mechanism for our newsletter would allow us to be less shy
to write them. (
[[!tails_ticket
fundraising#17702
]]
)
to write them. (fundraising#17702)
*
LimeSurvey is more convenient to send mass emails to donors.
*
LimeSurvey is more convenient to send mass emails to donors.
(
[[!tails_ticket
fundraising#17704
]]
)
(fundraising#17704)
*
We should communicate more about the impact of donations and how we spend
*
We should communicate more about the impact of donations and how we spend
the money.
the money.
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@@ -238,10 +238,10 @@ Conclusions:
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@@ -238,10 +238,10 @@ Conclusions:
- Protection from oppressive governments and persecution (18)
- Protection from oppressive governments and persecution (18)
- Liberty and freedom of speech (16)
- Liberty and freedom of speech (16)
<h1
id=
"donate"
>
Improve /donate (
[[!tails_ticket
17697
]]
)
</h1>
<h1
id=
"donate"
>
Improve /donate (
#
17697)
</h1>
Since we won't do usability tests and to avoid a situation à la
Since we won't do usability tests and to avoid a situation à la
[[!tails_ticket
16830
]]
, we will limit our changes to:
#
16830, we will limit our changes to:
*
Things we agree on easily
*
Things we agree on easily
*
Research-based recommendations from experts
*
Research-based recommendations from experts
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@@ -253,7 +253,7 @@ Ideas:
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@@ -253,7 +253,7 @@ Ideas:
*
Improve "How we spend our money" to tell more about the impact.
*
Improve "How we spend our money" to tell more about the impact.
*
Improve the headline.
*
Improve the headline.
<h1
id=
"thanks"
>
Rewrite /donate/thanks and /donate/canceled (
[[!tails_ticket
17701
]]
)
</h1>
<h1
id=
"thanks"
>
Rewrite /donate/thanks and /donate/canceled (
#
17701)
</h1>
These pages look crap and we don't spend time on them because we don't
These pages look crap and we don't spend time on them because we don't
see them ourselves. But I think that they are critical and low-hanging
see them ourselves. But I think that they are critical and low-hanging
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@@ -272,11 +272,11 @@ improvements while keeping them cheap.
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@@ -272,11 +272,11 @@ improvements while keeping them cheap.
<h1
id=
"ab"
>
A/B testing during the campaign (if needed)
</h1>
<h1
id=
"ab"
>
A/B testing during the campaign (if needed)
</h1>
Like I did for
[[!tails_ticket
16830
]]
, we could do more such things
Like I did for
#
16830, we could do more such things
during the campaign. For example, we could test different images, text,
during the campaign. For example, we could test different images, text,
or controversial changes.
or controversial changes.
<h1
id=
"buttons"
>
Analyze the results of the A/B testing on frequency buttons (
[[!tails_ticket
16830
]]
)
</h1>
<h1
id=
"buttons"
>
Analyze the results of the A/B testing on frequency buttons (
#
16830)
</h1>
Compare the conversion rates between Tor Browser, Tails, and mobile.
Compare the conversion rates between Tor Browser, Tails, and mobile.
I'll be analyzing logs when looking at the results of the A/B testing on
I'll be analyzing logs when looking at the results of the A/B testing on
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