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Update Improvements to the donation process
authored
Mar 09, 2021
by
sajolida
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Improvements-to-the-donation-process.md
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@@ -217,13 +217,13 @@ Conclusions:
awareness.
*
We should write a newsletter to donors half-way through the year or when we
have major improvements. (
[[!tails_ticket
fundraising#17703
]]
)
have major improvements. (fundraising#17703)
*
Adding an opt-in mechanism for our newsletter would allow us to be less shy
to write them. (
[[!tails_ticket
fundraising#17702
]]
)
to write them. (fundraising#17702)
*
LimeSurvey is more convenient to send mass emails to donors.
(
[[!tails_ticket
fundraising#17704
]]
)
(fundraising#17704)
*
We should communicate more about the impact of donations and how we spend
the money.
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@@ -238,10 +238,10 @@ Conclusions:
- Protection from oppressive governments and persecution (18)
- Liberty and freedom of speech (16)
<h1
id=
"donate"
>
Improve /donate (
[[!tails_ticket
17697
]]
)
</h1>
<h1
id=
"donate"
>
Improve /donate (
#
17697)
</h1>
Since we won't do usability tests and to avoid a situation à la
[[!tails_ticket
16830
]]
, we will limit our changes to:
#
16830, we will limit our changes to:
*
Things we agree on easily
*
Research-based recommendations from experts
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@@ -253,7 +253,7 @@ Ideas:
*
Improve "How we spend our money" to tell more about the impact.
*
Improve the headline.
<h1
id=
"thanks"
>
Rewrite /donate/thanks and /donate/canceled (
[[!tails_ticket
17701
]]
)
</h1>
<h1
id=
"thanks"
>
Rewrite /donate/thanks and /donate/canceled (
#
17701)
</h1>
These pages look crap and we don't spend time on them because we don't
see them ourselves. But I think that they are critical and low-hanging
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@@ -272,11 +272,11 @@ improvements while keeping them cheap.
<h1
id=
"ab"
>
A/B testing during the campaign (if needed)
</h1>
Like I did for
[[!tails_ticket
16830
]]
, we could do more such things
Like I did for
#
16830, we could do more such things
during the campaign. For example, we could test different images, text,
or controversial changes.
<h1
id=
"buttons"
>
Analyze the results of the A/B testing on frequency buttons (
[[!tails_ticket
16830
]]
)
</h1>
<h1
id=
"buttons"
>
Analyze the results of the A/B testing on frequency buttons (
#
16830)
</h1>
Compare the conversion rates between Tor Browser, Tails, and mobile.
I'll be analyzing logs when looking at the results of the A/B testing on
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