Make the subtitle on our canonical logo optional
I’m talking about “theamnesicincognitolivesystem”.
- This text is quite long and becomes very small and hard to read at small sizes.
- I’m really not sure it understandable by most people; though we don’t have data about it. But if we rely strongly on this subtitle to make people understand what Tails is about, it means that we’re probably failing severly elsewhere.
- In the flat version, the vertical alignment between the three element (the icon, Tails, and the subtitle) is hard to manipulate in sizes where the subtitle becomes too small.
- Multiplying the number of ad-hoc variations that we need to create when we want to use our logo reveals a limitation in the design of the logo itself.
See the discussion on: https://mailman.boum.org/pipermail/tails-dev/2017-September/011727.html
So I’m hereby proposing to make that subtital optional in our logo and having a working logo with and without the subtitle which is not the case right now:
- The banner is using an ad-hoc version partly because of the complex vertical alignment in the flat version of the canonical logo.
- Removing the subtitle breaks the vertical alignment of the canonical logo.
When saying this I’m assuming that a good logo should at least be easy to use and look good in the banner on our website :)
That are places where little context is available to help understanding what Tails is (e.g. t-shirt, stickers that are large enough for the subtitle to be readable; perhaps any other non-digital support). In these cases, the subtitle can gives useful tiny bits of info that the picture itself does not convey, which might help trigger curiosity and interest in people who haven’t heard about Tails yet (=> potential conversations). intrigier is at least happy that his Tails t-shirts have this subtitle.
Feature Branch: promotion-material.git:contrib/14835-optional-tagline-in-logo
- logo vertical alignments.png
- Related to #10649 (closed)