Explain better how we spend our money

« Clear explanation of how donations are used is the second most
important piece of information users wanted to know before making a
donation. » -- NN/g

wiki/src/donate.html

@@ -681,18 +681,75 @@ permitted by law.</strong></p>
 
   <figcaption class="chart-key">
     <ul class="chart-key-list">
-      <li class="blue"><div class="key-label">Releases, maintenance, and infrastructure</div><div class="key-percent">(38%)</div></li>
-      <li class="orange"><div class="key-label">New features and major improvements</div><div class="key-percent">(26%)</div></li>
-      <li class="green"><div class="key-label">User experience, documentation, and help desk</div><div class="key-percent">(19%)</div></li>
-      <li class="pink"><div class="key-label">Administration and fundraising</div><div class="key-percent">(17%)</div></li>
+      <li class="blue">
+        <div class="key-label">Releases, maintenance, and infrastructure</div><div class="key-percent">(38%)</div>
+	<p>Tails is an endless work of updates and maintenance: publishing a
+	new release every 4 weeks to fix security vulnerabilities, adapting to
+	new versions of the underlying software, keeping our website and
+	development infrastructure secure and reliable, etc.</p>
+      </li>
+      <li class="orange">
+        <div class="key-label">New features and major improvements</div><div class="key-percent">(26%)</div>
+	<p>In 2019&ndash;2020, we simplified the installation procedure for
+	Windows and macOS, added support for Secure Boot, improved the upgrade
+	process, and made it possible to persist the settings of the Welcome
+	Screen.</p>
+      </li>
+      <li class="green">
+        <div class="key-label">User experience, documentation, and help desk</div><div class="key-percent">(19%)</div>
+	<p>Even the most secure software is worthless if the people who need it
+	cannot use it. We work hard to understand our users, make it easy to
+	use Tails, and help them make informed security decisions.</p>
+      </li>
+      <li class="pink">
+        <div class="key-label">Administration and fundraising</div><div class="key-percent">(17%)</div>
+	<p>We make the most of the money that we receive. We prefer spending
+	our time improving Tails for our users.</p>
+      </li>
     </ul>
   </figcaption>
 </figure>
 
+</div>
+
+</div> <!-- .row -->
+
+<div class="row">
+
+<div class="col-md-12">
+
+<h3>Our impact</h3>
+
+</div>
+
+</div> <!-- .row -->
+
+<div id="popularity" class="row">
+
+<div id="popularity" class="col-md-6">
+
+<p>Our biggest satisfaction comes from the growing popularity of
+Tails.</p>
+
+<p>From the number of automatic upgrades, we know that Tails was used by
+around 30&#8239;000 people every day in 2020. This number has been
+steadily growing by 15% each year on average since 2012.</p>
+
+<p>We keep people safe more than 10 million times every year, for a
+budget under $300&#8239;000.</p>
+
 <p>Our financial records are available [[here|doc/about/finances]].</p>
 
 </div>
 
+<div class="col-md-6">
+
+[[!img users.png alt=""]]
+
+</div>
+
+</div> <!-- .row -->
+
 </div> <!-- .row -->
 
 <div id="income" class="row">

wiki/src/local.css

@@ -1256,6 +1256,10 @@ div#highlight p {
   display: inline-block;
 }
 
+.chart-key-list li p {
+  margin: 5px 0 20px;
+}
+
 .key-label:before {
   content: " ";
   display: inline-block;