Commit a70a0cc7 authored by sajolida's avatar sajolida
Browse files

Add results from lapsed donors survey

parent da32589f
......@@ -123,12 +123,22 @@ Questions:
1. **Why did you donate to Tails?** (Short free text)
| Topic | |
|--|
| Privacy | 24 |
| Protection | 18 |
| Freedom | 16 |
| Surveillance | 6 |
| Security | 5 |
| Censorship | 2 |
1. **Which part of our mission appeals to you most?** (Single choice)
* Protecting against surveillance
* Protecting against censorship
* Building a secure operating system
* Other:
| Answer | |
|--|
| Protecting against surveillance | 53% |
| Protecting against censorship | 18% |
| Building a secure operating system | 29% |
1. **Did you donate to Tails because you use it yourself or because you
want other people to be able to use it?** (5-point Likert scale)
......@@ -136,40 +146,119 @@ Questions:
* I use Tails myself
* I want other people to be able to use Tails
| | |
|--|
| Myself | 22% |
| | 6% |
| | 30% |
| | 16% |
| Others | 25% |
Average: 3.1
1. **How much of an impact do you feel your donation had?** (5-point Likert scale)
| | |
|--|
| 1 | 36% |
| 2 | 21% |
| 3 | 29% |
| 4 | 7% |
| 5 | 7% |
Average: 2.3
2 people commented on the ambiguity of the scale, whether 1 was good
or bad. I would take these results with a pinch of salt.
1. **Do you feel like you received too much or not enough communication
from us?** (Multiple choice)
* Not enough
* The right amount
* Too much
| | |
|--|
| Not enough | 13% |
| The right amount | 81% |
| Too much | 2% |
If "*Not enough*":
1. **How many times a year would you like to receive information from us?** (5-point Likert scale)
| | |
|--|
| 1 | 0% |
| 2 | 0% |
| 3 | 31% |
| 4 | 25% |
| 5 | 44% |
Average: 4.1
1. **What would like us to communicate more about?** (Short text)
1. **If you didn't renew your donation last year, would you mind telling us why?** (Multiple choice)
- Features and improvements (9)
- Educational content: how to use Tails and other resources (4)
- Technical work and life of the project (3)
- What donations are used for (2)
- Global impact: use cases and number of users (2)
- Security vulnerabilities (2)
* I did renew my donation
* I was not aware
* I couldn't afford it
* I had a problem while donating
* I donated to a different project instead
* I lost interest in Tails
* I got irritated with too much communication
* I felt pressurized to donate
* I was not sure how my money was used
* Other:
1. **If you didn't renew your donation last year, would you mind telling us why?** (Multiple choice)
If *I had a problem while donating*:
| | |
|--|
| I was not aware | 29% |
| I did renew my donation | 21% |
| I couldn't afford it | 20% |
| I donated to a different project instead | 6% |
| I got irritated with too much communication | 2% |
| I lost interest in Tails | 2% |
| I had a problem while donating | 0% |
| I felt pressurized to donate | 0% |
| I was not sure how my money was used | 0% |
1. **What problem did you have while donating?** (Short text)
1. **Do you have any questions, concerns, or possible improvements for us to take into account?** (Open ended)
- How we calculate the number of users (1)
- Rude answer from Help Desk (1)
- T-shirts (1)
- A few technical suggestions
- Lots of love!
Conclusions:
- We're doing good! Negative comments were few exceptions in a mass of love:
the work that we do is very important and we do it well.
- We should communicate a bit more and better with past donors:
* The main reason for lapsed donors not to renew their donation is lack of
awareness.
* We should write a newsletter to donors half-way through the year or when we
have major improvements. ([[!tails_ticket fundraising#17703]])
* Adding an opt-in mechanism for our newsletter would allow us to be less shy
to write them. ([[!tails_ticket fundraising#17702]])
* LimeSurvey is more convenient to send mass emails to donors.
([[!tails_ticket fundraising#17704]])
* We should communicate more about the impact of donations and how we spend
the money.
- About our donors and their interests:
* Donors are mostly users (59%) but they also want to help others (70%).
* Donors mostly talk about:
- Privacy (24)
- Protection from oppressive governments and persecution (18)
- Liberty and freedom of speech (16)
Week 34
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