Commit 43ed5286 authored by sajolida's avatar sajolida
Browse files

Add lapsed donors survey (#17697)

parent ec37e6c9
......@@ -36,6 +36,135 @@ Goals:
* Learn about motivation to better frame our message
* Identify low hanging fruits in how we could steward them better
Call:
<pre>
Subject: Tell us how you feel about your donation to Tails
Hi,
Thank you so much for donating to Tails in the past!
Donations from individuals like you are our most precious source of
income as they guarantee our independence.
Today, we want to ask you a few questions about how satisfied you are
with your donation and Tails in general.
We will use your feedback to improve our relationship with donors like
you and encourage more people to donate to Tails. This will help us
continue building the world's most popular secure operating system.
To help us, please answer this survey of 7 simple questions before
Thursday, August 20:
{SURVEYURL}
Your opinion matters to us!
Our achievements in 2020 so far
-------------------------------
* In 2020, Tails was started 30 000 times every day on average, 18% more
than in 2019.
* We completely redesigned our Home and About pages, making it more
engaging and easier to understand what Tails is and why people should
use it:
https://tails.boum.org/
https://tails.boum.org/about/
* We added support to Secure Boot, now required by most modern laptops.
* We improved automatic upgrades to remove the need for most manual
upgrades, which was one of the major pain points for users.
* We simplified the instructions on how to start Tails, which was
another major pain point for users.
* We created and printed outreach material in 5 languages to tell
the world about Tails:
https://tails.boum.org/contribute/how/promote/material/leaflets/
* We migrated our issue tracker to GitLab to make it easier to
contribute to Tails and speed up our work.
In solidarity,
--
Tails
To stop receiving emails from us, click the following link:
{OPTOUTURL}
</pre>
List:
./scripts/donors-report -c ' ' \
-p data/PayPal_RiseupLabs_2019-01-01_to_2019-12-31.csv \
-p data/PayPal_RiseupLabs_2020-01-01_to_2020_02_03.csv | sed 's/^ : //' > /tmp/2019
echo "firstname,lastname,email" > ~/Tor\ Browser/lapsed.csv
./scripts/donors-report -c ' ' -x exclude.dat -x /tmp/2019 \
-p data/PayPal_RiseupLabs_2016-10-01_to_2016-12-31.csv \
-p data/PayPal_RiseupLabs_2017-01-01_to_2017-12-31.csv \
-p data/PayPal_RiseupLabs_2018-01-01_to_2018-12-31.csv \
-p data/PayPal_RiseupLabs_2019-01-01_to_2019-12-31.csv | sed 's/^ : /,,/' >> ~/Tor\ Browser/lapsed.csv
Questions:
1. **Why did you donate to Tails?** (Short free text)
1. **Which part of our mission appeals to you most?** (Single choice)
* Protecting against surveillance
* Protecting against censorship
* Building a secure operating system
* Other:
1. **Did you donate to Tails because you use it yourself or because you
want other people to be able to use it?** (5-point Likert scale)
* I use Tails myself
* I want other people to be able to use Tails
1. **How much of an impact do you feel your donation had?** (5-point Likert scale)
1. **Do you feel like you received too much or not enough communication
from us?** (Multiple choice)
* Not enough
* The right amount
* Too much
If "*Not enough*":
1. **How many times a year would you like to receive information from us?** (5-point Likert scale)
1. **What would like us to communicate more about?** (Short text)
1. **If you didn't renew your donation last year, would you mind telling us why?** (Multiple choice)
* I did renew my donation
* I was not aware
* I couldn't afford it
* I had a problem while donating
* I donated to a different project instead
* I lost interest in Tails
* I got irritated with too much communication
* I felt pressurized to donate
* I was not sure how my money was used
* Other:
If *I had a problem while donating*:
1. **What problem did you have while donating?** (Short text)
1. **Do you have any questions, concerns, or possible improvements for us to take into account?** (Open ended)
Week 34
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