Use variable.

config/chroot_local-includes/usr/local/sbin/unsafe-browser

@@ -82,6 +82,7 @@ COW="${CONF_DIR}/cow"
 CHROOT="${CONF_DIR}/chroot"
 BROWSER_NAME="unsafe-browser"
 BROWSER_USER="clearnet"
+HUMAN_READABLE_NAME="`gettext \"Unsafe Browser\"`"
 NM_ENV_FILE="/var/lib/NetworkManager/env"
 BEST_LOCALE="$(guess_best_tor_browser_locale)"
 WARNING_PAGE='/usr/share/doc/tails/website/misc/unsafe_browser_warning'
@@ -128,7 +129,7 @@ configure_chroot_browser "${CHROOT}" "${BROWSER_NAME}" "${BROWSER_USER}" \
     "${START_PAGE}" "${TBB_EXT}"/langpack-*.xpi && \
 set_chroot_browser_locale "${CHROOT}" "${BROWSER_NAME}" "${BROWSER_USER}" \
     "${BEST_LOCALE}" && \
-set_chroot_browser_name "${CHROOT}" "`gettext \"Unsafe Browser\"`" \
+set_chroot_browser_name "${CHROOT}" "${HUMAN_READABLE_NAME}" \
     "${BEST_LOCALE}" && \
 set_chroot_browser_permissions "${CHROOT}" "${BROWSER_NAME}" \
     "${BROWSER_USER}" || \